Hosting the world’s worst party

Brand leadership, Uncategorized

No one invites people over to bore them.
No one plans on hosting the worst party of all time.
No one invites people over without preparing first.
No one ignores their guests and treats them with disdain.
No one plays bad music to make people’s ears bleed.
No one makes their party venue as cramped and uncomfortable as possible.
No one hopes to leave a bad impression on people never to see them again.

So why does this keep happening in retail environments?
Why do brands continually treat their customers poorly and drive them away?

Makes you wonder why empathy to our fellow humans doesn’t come into commercial thinking. It’s such a simple strategy.

Boggles the mind.

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