Demographics to die for

Culture of change

Demographics are selfish.

Demographics are dangerous.

Demographics can kill brands.

They’re designed for marketers. To make our lives easier. Not for consumers. They have a shelf life. They don’t take mindset and ideals into consideration. The risk of being this naive is a risk not worth taking in my opinion.

The consumer comes first. Always. Regardless. I hope a massive wave of awareness sweeps through our industry and washes all the assumptions away.

Here’s a great article by Seth Godin who describes this far more eloquently than I ever could.

Seth Godin: The end of geography

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