Marketing leadership

Leadership

There has been an interesting shift within organizations where marketing / brand leadership act as a conduit between areas of business to allow for the most effective delivery of service or product with the consumer being top of mind. This is quite a departure from the old approach where marketing reacts and creates activity or communication from directives or orders.

I believe this “internal consulting” role can only elevate business thinking to be more consumer centric.

It’s such an exciting time.

http://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist/ar/1

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