Demographics are selfish.
Demographics are dangerous.
Demographics can kill brands.
They’re designed for marketers. To make our lives easier. Not for consumers. They have a shelf life. They don’t take mindset and ideals into consideration. The risk of being this naive is a risk not worth taking in my opinion.
The consumer comes first. Always. Regardless. I hope a massive wave of awareness sweeps through our industry and washes all the assumptions away.
Here’s a great article by Seth Godin who describes this far more eloquently than I ever could.
Seth Godin: The end of geography
As a big fan of the band Mastodon, I was excited to see that they are using bitcoin as a means of payment for their new album.
This was significant for me as they aren’t a major commercial band in the mass market sense but in their respective genre they have a strong following and a lot of influence as a band.
This is another shift in people starting to challenge the status quo and how they define value and wealth and how to redeem that for goods or social standing.
In today’s life, you could argue that the youth treat their social media status as a means of currency wanting to define their worth by the number of interactions they receive.
This is a significant shift in consumer mindset and while bitcoin may not be the final game changer in the financial world, I think it’s playing a strong role in offering an alternative way to view and manage currency.
Distruptive technology or the start of the real wave of change?